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The Table
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The Table

The negotiation trilogy · Benjamin Ruiz
★★★★★ 4.8 · 10,000+ readers
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When to stay quiet, when to speak, and when to walk away from the table. The exact words that stop you losing money in a room.

You get an email with your download link in under a minute. The PDF is yours to keep — save it to your device and read it anywhere.

Benjamin Ruiz has spent forty years at the table where deals get made. The Table is everything he learned about closing, reading people, and building a name that works for you when you're not in the room.

Learn to negotiate like an expert

Benjamin explains the three books in under three minutes.

Watch the video
Get all 3 books — $50 instead of $75

Three books, one path

Not three separate topics. Three skills, and they only work in order.

01
You
Learn to handle yourself
When to stay quiet, when to speak, when to get up. It starts with you.
02
Them
Learn to read them
What the person across the table actually wants, and when they're ready to buy.
03
Your name
Your reputation sells for you
Good work finds you, even when you're not in the room. Your name does the work.

What readers say

From people who've already used it at their own table.

What's inside

385 pages in total. This is the actual table of contents.

01
The One Who Speaks First Loses
Fifty ways to avoid losing a conversation that's worth money
144 pages · 50 chapters · 6 parts · 24-page workbook
  • I · Silence — what you give away before you speak ch. 1–7
  • II · The table — where the money is ch. 8–19
  • III · The money that stays quiet — what nobody sees coming ch. 20–29
  • IV · Your people — the ones who like you ch. 30–39
  • V · The long game — what only becomes visible over the years ch. 40–45
  • VI · What nobody tells you — the end ch. 46–50
  • · Workbook — eight exercises 24 pp.
Seven blocks per chapter. Every rule written in the negative — that's what you remember under pressure, which is when you need it.
02
Nobody Buys the Day You Tell Them
The road somebody walks before they hand you their money
121 pages · 7 stages
  • I · The stranger — doesn't know anything's wrong
  • II · The irritation — something bothers him and he can't name it
  • III · The search — he knows what's wrong and starts looking
  • IV · The doubt — he wants you, and still doesn't buy
  • V · The leap — the second somebody decides
  • VI · The regret — what happens right after they pay
  • VII · The one who brings another — the end of one road is the start of someone else's
Each stage closes with three pages of signals to spot it, and one page on the mistake people make there.
03
What They Say When You're Not There
Why some people get work without trying and others don't
120 pages · 5 layers
  • I · The sentence — everybody has one, and nobody chose theirs
  • II · Memory — nobody remembers what you did right
  • III · The absent — the conversations you're not in
  • IV · Time — built over years, gone in an afternoon
  • V · The price of a name — what all of this turns into
  • · The empty table — closing the trilogy
Book three, and the last of the set.

Why a book and not a course

What a four-figure negotiation program teaches, in three evenings.

The TableNegotiation courseLearning the hard way
What it costs$50$500 and upEvery deal you lose
When you startToday, in a minuteWhen they open a seatYou already started
ScheduleYoursTheirs
Can you re-read itAlwaysIf they recordedNo
Use it tomorrowYesDependsToo late

Before you buy

What exactly do I get?

One PDF per book. That's it — no video, no course, no subscription. Volume 01 also includes a 24-page workbook with eight exercises.

What can I read it on?

Computer, tablet, phone or e-reader. It's a plain PDF — no DRM, no app to install. You download it and it's yours.

How fast do I get it?

Under a minute. As soon as you pay, you get an email with your personal download link.

The email didn't arrive, or the download won't open

Check spam and the Promotions tab first. If the button opens a blank screen, copy the link and paste it into Safari or Chrome — the browser inside mail apps can't open PDFs. If it still won't work, reply to your purchase email and we'll send the files as attachments the same day.

How long does my link last?

30 days, with multiple downloads. Save the files to your device the first time and you won't need the link again.

Can I get an invoice?

Yes. Enter your tax ID at checkout and the invoice is issued automatically.

The Table · Benjamin Ruiz
$50$75
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